Former magazine editor turned copywriter with experience covering fashion, beauty and travel for major global consumer brands & publications, i.e. Claire's, ICING, IHG Hotels, Hyatt Hotels, Bloomingdale's, Lord & Taylor, WWD, Forbes and more. A savvy lifestyle writer with expertise writing landing pages, social, paid media, billboards, store signage, catalogs, direct mail, emails, tone and voice guides, video, omni-channel campaigns, short- and long-form articles and more.