Web & Sales Copy
A website that finally sounds like you.
For fashion, beauty, wellness, travel, and home brands rebuilding, relaunching, or migrating a site — and tired of copy that reads like a placeholder.
What changes for your brand
The outcome
Most site copy gets written last — dropped into a template after the design is finished, one page at a time, by whoever's available. It shows. Home doesn't sound like About, About doesn't sound like Product, and the whole site reads like six different people wrote it. Website Copy is written the other way around: one voice, calibrated to your actual visual and aesthetic identity, carried consistently from the homepage to the footer. A visitor should be able to read any page on the site and know, without a logo, whose brand it is.
5 deliverables
What's included
- — Homepage copy, written to convert a first-time visitor into a browser
- — Core page copy (About, Services/Shop landing, Contact — scoped to your sitemap)
- — Meta titles and descriptions for every page in scope
- — Voice notes documenting the decisions made, so future pages can match
- — One structured revision round
See it in practice
Fashion — homepage opening line
Before
Welcome to [Brand]. We offer high-quality clothing for every occasion.
After
You didn't build [Brand] to sound like the rack next to it.
Cut the generic welcome. Open on the tension the visitor already feels standing in front of the collection.
How it works
How it works for website copy
Brief & sitemap review
Confirm which pages are in scope and what exists already (brand guidelines, mood board, past copy).
Voice calibration
One page drafted first as a voice sample, approved before the rest proceeds.
Page-by-page drafting
The remaining pages written to match.
One revision round & delivery
Final copy delivered as a shareable doc, page by page.
Packages & pricing
Packages & pricing
Starter Site (up to 5 pages)
Up to 5 pages, one consistent voice, ready to launch.
What's included
- Homepage copy
- Up to 4 additional page copy
- Meta titles/descriptions
- Voice notes
- One revision round
Turnaround: Confirmed at kickoff, scoped to your sitemap
Full Website (up to 10 pages)
Up to 10 pages, one voice from homepage to footer.
What's included
- Homepage copy
- Up to 9 additional page copy
- Meta titles/descriptions
- Voice notes
- One revision round
Turnaround: Confirmed at kickoff, scoped to your sitemap
Bespoke / enterprise
Custom scope, quoted before you commit.
Need more than 10 pages, or a multi-language build?
EnquireFAQ
Questions about website copy
Both work. Send whatever exists — mood board, brand guidelines, old copy, even just a Pinterest board — and the first drafted page becomes the voice reference for the rest. If nothing exists yet, start with Brand Voice & Messaging first, then come back for the site.
That's the Starter Site package (up to 5 pages). If it's just one page — a single landing page — see Landing & Sales Pages instead.
Just the copy. It's delivered as a clean, page-by-page document your designer or developer drops straight into the build.
Line-level refinement — tone, word choice, emphasis — on the drafted pages. A change of scope (new pages, a different sitemap) is scoped and priced separately.