Copywriting for fashion, beauty, wellness, travel & home brands
Copy that already sounds like your brand.
A boutique studio writing exclusively for lifestyle brands — with real prices, published up front, so you know what you're buying before the first call.
Who's writing
I don't write for everyone.
The Lifestyle Copywriter was founded on a simple observation: most copywriters write for anyone who'll hire them, and it shows in the work. Every project runs through one person who understands fashion, beauty, wellness, travel, and home copy as six different languages, not one generic voice. Specialized in lifestyle brands only — no generalist client roster.
Meet the studio →
What we write
Six services. Six ways of sounding like you.
Web & Sales Copy
Strategy & Voice
Most brand copy reads like it was written for anyone. A template line here, a stock adjective there — "premium," "timeless," "crafted with care" — and suddenly a fashion label sounds like a supplement brand sounds like a hotel chain.
Copy should sound like it was written for one brand and no other — the actual register of fashion, beauty, wellness, travel, or home, not a generic approximation of it. That's the only kind of copy worth publishing.
How it works
No mystery scope.
Scope & price, confirmed upfront
Pick a package or send a brief. Either way, you see the exact scope and price before anything starts.
Draft, then one revision round
A first draft lands by the agreed date. One revision round is included in every package to get it exactly right.
Delivered, ready to use
Final copy arrives in the format you asked for — ready to paste into your site, your ESP, or your CMS.
Pricing
Real prices. Published, not gatekept.
Starter Site (up to 5 pages)
Up to 5 pages, one consistent voice, ready to launch.
What's included
- Homepage copy
- Up to 4 additional page copy
- Meta titles/descriptions
- Voice notes
- One revision round
Turnaround: Confirmed at kickoff, scoped to your sitemap
Welcome Sequence (5 emails)
5 emails, one narrative arc, sent to every new subscriber.
What's included
- 5 full emails (subject, preview text, body)
- Subject-line variants
- One revision round
Turnaround: Confirmed at kickoff
Brand Voice Guide
Tone, vocabulary, and do/don’t examples, documented once.
What's included
- Voice pillars
- Vocabulary guide
- Do/don't examples
- One revision round
Turnaround: Confirmed at kickoff
- — 6 lifestyle verticals, not a generalist roster.
- — Packages from €320.
- — Every project starts with a fixed scope.
Questions
Questions, answered plainly.
Do you only write for lifestyle brands?
Yes — fashion, beauty, wellness, travel, and home/interiors, specifically.
What if my brand doesn't fit neatly into one category?
Most lifestyle brands blend two or three of the five — send the brief and it'll be clear quickly.
Can I buy a package without a call first?
Yes. Every package can be added straight to cart and checked out.
Not ready yet?
Notes on writing for lifestyle brands, occasionally.
One email when there's something worth reading — a voice teardown, a pricing update, a new case study. No blast calendar.