Ongoing Content
An inbox people open on purpose.
For brands with a list they're under-using — mostly discount blasts, low opens, and no real relationship with the people on it.
What changes for your brand
The outcome
Every 'SALE ENDS TONIGHT' email trains a subscriber to wait for the next one instead of actually reading — and every send erodes a little more brand equity for a little more short-term revenue. Email & Newsletter Copy is built with narrative structure instead: sequences that read like an editorial serial a subscriber follows, not a promo calendar they scroll past. A welcome sequence should make someone feel like they made a good decision opening the first email — and want the second one.
varies by package
What's included
- — Full sequence copy (subject lines, preview text, body) for every email in scope
- — Narrative arc across the sequence, not standalone unrelated sends
- — Subject-line variants for testing
- — One structured revision round
See it in practice
Travel — welcome email opening line
Before
Welcome! Enjoy 10% off your first booking.
After
You just joined a list that's more interested in where you're going than what you're spending.
Lead with the relationship, not the discount. The offer can still follow — just not first.
How it works
How it works for email & newsletter copy
List & goal brief
What the list currently gets, what it should feel like instead.
Sequence map
The narrative arc for the emails in scope, agreed before drafting.
Full draft
Every email in the sequence, in order.
One revision round & delivery
Formatted for your ESP.
Packages & pricing
Packages & pricing
Welcome Sequence (5 emails)
5 emails, one narrative arc, sent to every new subscriber.
What's included
- 5 full emails (subject, preview text, body)
- Subject-line variants
- One revision round
Turnaround: Confirmed at kickoff
Launch Sequence (7 emails)
7 emails to build anticipation and carry a launch.
What's included
- 7 full emails
- Subject-line variants
- One revision round
Turnaround: Confirmed at kickoff
Monthly Newsletter
RecurringOne recurring send a month, on a running content plan.
What's included
- 1 email per month
- Running content plan
- One revision round per send
Turnaround: Delivered monthly, ongoing
Recurring — billed monthly
Bespoke / enterprise
Custom scope, quoted before you commit.
Need both a welcome sequence and ongoing sends?
EnquireFAQ
Questions about email & newsletter copy
Copy is delivered in a clean, clearly labeled document — subject line, preview text, body — ready to paste into whichever ESP you use.
One recurring newsletter send per month, written to a running content plan agreed at kickoff. Billed monthly; cancel with notice per the Refund & Cancellation Policy.
Yes — send whatever you have. It's not required to start, but it sharpens the first draft.
Two to three per email, so you can test instead of guessing.