About
The studio story.
Why lifestyle brands only
The Lifestyle Copywriter started on a simple observation: most copywriters write for anyone who'll hire them, and it shows in the work. A wellness brand's product page reads like a SaaS landing page with the nouns swapped. A travel brand's email sounds like a supplement funnel. None of it is wrong, exactly — it's just not written in the language the category actually speaks.
The studio stayed deliberately narrow because of that: six services, five verticals, one person who reads the category before writing a word of it. Not a content factory, not a one-person side hustle either — a studio-grade process at boutique scale, built so a brand can see exactly what they're getting before they commit to it.
I'd rather turn down a project that isn't a fit than write copy that sounds like it was written for anyone.
How we work
No open-ended engagements
Every project starts the same way, regardless of size: a fixed scope, agreed before any writing happens, and one revision round built into the price — not billed as an extra. No open-ended 'let's see where this goes' engagements, no scope creep, no invoice surprises.
See the full process →
- — 6 specialist verticals.
- — Transparent pricing on every package.