Ongoing Content
Descriptions that sell the feeling, not just the spec.
For ecommerce lifestyle brands with a catalog or a new collection drop that needs description copy written at scale.
What changes for your brand
The outcome
'100% cotton. Machine washable. Available in three colors.' is accurate, and it could belong to any brand selling anything. It answers what the product is and skips what it's actually like to own it — how the fabric drapes, how the serum feels going on, how a room changes once the piece is in it. Product & Collection Descriptions is written the other way: the sensory and lifestyle benefit first, the material facts still present but supporting, not leading — and written efficiently enough to cover a full catalog without every listing reading like a copy-paste of the last one.
priced per pack
What's included
- — Description copy for every SKU/product in scope
- — Category-specific sensory vocabulary (fabric drape and touch for fashion; texture and finish for beauty; material and atmosphere for home)
- — Consistent structure so listings feel like one catalog, not a patchwork
- — One structured revision round on a representative sample, applied across the set
See it in practice
Home / Interiors — product description
Before
Ceramic vase. Hand-glazed. 25cm height. Available in sand and clay.
After
Every glaze comes out slightly different — that's the point. This one holds a single stem or an armful, and looks intentional either way.
Lead with what changes in the room, not the dimensions. The spec sheet is still there — just not doing the selling.
How it works
How it works for product & collection descriptions
Catalog & brief
Product list, existing specs, and category context.
Sample batch
A handful of descriptions drafted first to confirm tone.
Full batch drafting
The rest of the catalog written to match.
One revision round & delivery
Formatted for direct upload (CSV or doc, your choice).
Packages & pricing
Packages & pricing
Collection Pack (10 products)
10 products, described to sell the feeling.
What's included
- 10 product descriptions
- Consistent structural template
- One revision round on a representative sample, applied across the set
Turnaround: Confirmed at kickoff
Store Pack (30 products)
30 products, for a full catalog or a bigger drop.
What's included
- 30 product descriptions
- Consistent structural template
- One revision round on a representative sample, applied across the set
Turnaround: Confirmed at kickoff
Bespoke / enterprise
Custom scope, quoted before you commit.
Bigger catalog, or a recurring batch for every new drop?
EnquireFAQ
Questions about product & collection descriptions
No — good product photography and a spec sheet (materials, dimensions, care) are usually enough. Physical samples can help but aren't required.
That's a custom volume — enquire with your product count and we'll scope and price it as a larger pack.
A consistent structural template (so the catalog reads as one voice) with genuinely different sensory detail per product — the fabric, the finish, the specific reason this one's different from the one next to it.
Yes — ask about a recurring arrangement scoped to your drop schedule; each drop is billed as its own pack unless we set up a retainer.